Attention is everything. If you are running an online business, then a paragraph full of words may not want visitors to visit your site, but a business logo does. Your brand logo has to be attractive and clear.
There could be other sellers in the market selling the same sort of goods to customers.
Assume you are one of the sellers. What makes you stand unique to customers? Well, 'Name' wouldn't be the best answer because two sellers can have the same name. So, a business logo gives you a unique identity.
If you are competing with a hundred others and providing the right customer service, your business grows every day, and you stand trustworthy in the market. Having a brand logo can win a new customer's trust if you have been engaging the customer. After seeing the Brand logo, people are more likely to purchase goods from you even if you are selling it expensive than other competitors in the market. Thus, hiring experts to design a custom logo for your business with the best color scheme can do the magic.
Advertising your business will lift it from nothing to everything. Does advertising be possible without Business Logo? The answer is NO. In a world full of advancement where every person is holding smart gadgets in his pocket, competitors sitting in the market are trying to reach their devices through digital media. Putting the name of your business straightforwardly will not let you meet the desired expectations. Strong branding, logo, a quote to inspire is necessary to advertise the business and be unique among others.